PIONEER: THE OFFICIAL END OF CONVERSATION
Back in the days when the most powerful blaster and the biggest CD changer became a must-have, this campaign made Pioneer Car Stereo Systems to one of the leading brands. It won Silver in Cannes and was featured in CA magazine, another reason it still made the cut.

TARGET: WHAT YOU NEED
This campaign paired the practical with the stylish; the fashionable backless shirt with the Oxo pasta spoon. It highlights the breath of Target's products in a fun and unique way. It establishes Target once again as the destination where luxury became affordable, and the practical became stylish. WHAT YOU NEED -to scratch your back,…to get rid of your boyfriend,...to change a light bulb or …to enjoy a steam bath.

MICROSOFT: OFFICE
The launch campaign for '“Office'“ was using exclusively the visual language of the software to demonstrate its features. By seeing the world through the lens of the software, Office became the hero, and its icons your beloved companions.