NIKE OLYMPICS
Nike embodies an unstoppable dedication and a no-excuses mindset. The Olympics, where excellence is at its peak, position Nike as the ultimate global standard, featuring athletes worldwide in their relentless pursuit. As the campaign boldly claims, “You don’t win Silver. You lose Gold.” That year, Nike’s footwear production exceeded Adidas’ entire output, and its stock surged by 72%.
NIKE OLYMPICS “Anthem”
NIKE OLYMPICS “Agassi”
NIKE OLYMPICS “Carl Lewis”
NIKE OLYMPICS “Lisa Leslie”
NIKE PRODUCT CAMPAIGN
The idea for this overarching product campaign is simple; highlight each product’s essence and connect it with the talent behind it. By calling the 1-800 number or clicking the link, fans can hear two top athletes casually chatting about life, sports, and the shoes they love. This creates a memorable connection between fans and star athletes, celebrating their sport in their favorite Nikes. As a result, it became one of the most successful and longest-running global campaigns.
Press release: "I wish I'd done that ad" Lee Clow
NIKE WOMAN
With the NIKE Women initiative, Nike made a powerful statement about women's equality in sports. The campaign played a key role in promoting women's independence and peer status. By providing visible support, Nike empowered female athletes to find their voices. It has inspired women to fight breast cancer, stand up to their partners, and pursue their dreams against all odds. Ultimately, it gave new depth to Nike's slogan—“Just do it.”
