REAL: CANDY BAR
Product introduction of a series of healthy candy bars; the Smooooooth One, the Loaded One, and the Totally Insane One. In collaboration with WME (William Morris Endeavor) agency, I launched a new product; entertainment meets healthy snacks.
MOSCHINO
Anything goes that breaks with tradition, and presents the brand Moschino in a joyful and lighthearted approach. Moschino is transforming what exists rather than being tempted by the ephemeral. As a result, Moschino creates its own fashion trends rather than follow the system. A series of in-store posters puts a new playful spin on icons of the past.
WINTER/ SUMMER MEN’S COLLECTION
SRING COLLECTION
MOSCHINO PERFUMES
UNITED ARTIST: SUPERNOVA
Promotion for Supernova, a Sci-Fi feature film directed by Walter Hill starring James Spader, Angela Bassett, Robert Forster, Lou Diamond Phillips.
LOGO DESIGN, CONCEPT BOOK
MOTOROLA: THE MOBILE SOUND LAB
The new line of Motorola Bluetooth® accessories is showcased via a sonic experience; a mobile sound bar where customers get a taste of an audio happening. Ambient levels of multiple conversations combined with a soundtrack set the tone. On the walls Motorola’s power-pack devices are displayed with the visual punch of an art installation, and projected images are generated by sound. The audiovisual experience goes together with the taste of cocktails like Rock and Roll Rum Punch or a Grand Central Martini. The Motorola Sound Bar menu features the latest in sound and mixology.
NIKE REUSE-A-SHOE PROGRAM
Through this program, the materials from old, donated footwear — including rubber, foam, fiber, leather and textiles — are collected, separated and reused or processed into new Nike Grind materials to resurface tennis and basketball courts, as well as running tracks. In fact, since 1992, Nike Grind has recycled 130 million pounds of sneaker material..
