LOTUS VODKA
LOTUS invented a series of vodkas each with a purpose-driven additive. WHITE LOTUS, with vitamin D, gets you over your hangover faster. BLACK LOTUS, with aphrodisiac, offers a romantic outcome. And BLUE LOTUS, with Taurine and caffeine, boosts your energy. The campaign sends a simple message, "VODKAS WITH CONSEQUENCES". In the universal language of pictograms, stories about the possible consequences are told across all media, from the label to online banners and take overs, wild postings, displays and signage in night clubs and at events.