ARE YOU A LAND ROVER?
”What doesn’t kill you defines you,” that’s what this campaign is all about. All those moments where you choose to get wet or stay dry, to go or stay put, to speak up or stay silent. The cumulation of these decisions is who you are. Do you get wet, speak up, take chances? if so, then you are a land rover. The characteristics of guts, authenticity, freedom, adventure, individualism, and the will to prevail. Are you a Land Rover?