CALIFORNIA Tourism
Tourism is the largest and healthiest contribution to California's economy. This social/digital campaign will keep it going. When visitors come to California, they get a free travel guide app and a chance to vote for their favorite spot, known as their "Pinch-Me" moment. The summary of all those moments redefines the map of California. The digital campaign will showcase the most popular "Pinch-Me" moments that people share through the app. “Pinch me. It’s California.”