ADIDAS: EUROPE
No matter what sport you choose to play, no matter how talented you are, no matter what age you may be, Adidas is all about the pure love for the sport. The Adidas campaign for Europe showcases
Adidas’ involvement in every kind of sport, and every part of the world. Adidas makes shoes and apparel for any activity, even for watching sports on TV.
ADIDAS: OLYMPICS
Prepare for Sydney" became throughout Europe the mantra for the Olympics. “Prepare to sing your national anthem, prepare to listen to someone else's national anthem, prepare to see nations wage war in peace, prepare to destroy yourself, prepare...” Major European construction sites became, next to TV spots, the main media to showcase the message.
Construction site: Rom, Frankfurt airport