ACLU: FREEDOM IS NOT A SPECTATOR SPORT
The ACLU empowers everyone to protect their rights through effective action. To achieve this, it relies on membership donations and active participation. This campaign aims to engage a new generation. Featuring the American flag as a fashion statement, it reminds young audiences that true freedom requires active protection and renewal, not just symbolism. The slogan "Make a difference. Not a statement" encourages turning symbols into action.